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Donegal Language School – The first Eco Toursim Approved Language School in Ireland
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Donegal Language School, Bundoran, Co Donegal is pleased to announce its recent certification of the Greenbox Eco Tourism Label
Donegal Language School was among the first 12 businesses in Ireland to receive the certificateds which took place at Fáilte Ireland's annual National Tourism Conference on 27th November, The language school Manager Gina Geagan stated that she was very honoured to receive this certification and feels that it is a necessary route for all tourism providers given the impending issues of climate change and pollution
It has been widely recognised that there was a need for a certification programme to identify the genuine ecotourism experience from ‘green washing’ – that is, where ecotourism is used as a marketing tool for operations that are not adhering to the principles of ecotourism. Certification provides an assurance of commitment to best practice in this regard the Greenbox has developed and piloted Ireland’s first ecotourism label (The Greenbox Ecotourism Label)
This label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer. It is also designed to act as a framework for operators who wish to adapt existing products to ecotourism or create new ecotourism products.
The label has been designed to be a pass/fail type award and is not a graduated certification intended to communicate levels of achievement to travellers. (E.g. gold, silver, bronze). The level of achievement in terms of the richness of the experience (number of criteria fulfilled) is expected to be passed on to travellers through the promoters marketing and communications material.